Hi, we're xperify!
We help clients to generate value in their digital channels systematically.
XPERIFY enables digital transformations through effective strategies and excellence in execution. We help leaders and organizations reimagine value to customers and transform their experiences with marketing technologies.
Combining a data-driven approach with deep business and marketing tech experience, we craft innovative strategies and achieve impactful outcomes.
Collaborating with business and technology leaders, we help formulate and execute operational and technical strategies to achieve intended business outcomes by bringing the best of consulting, technology experiences and execution models.
Market changing growth is built with multi-disciplinary teams, flexible technologies and smart KPIs to evolve systematically.
1 - Brutal Customer Focus as a Strategy to Create Unique Experiences
Companies that create exceptional customer experiences can set themselves apart from their competitors and achieve a strong position in customers relevant set. To achieve this it’s crucial to move from touchpoint to journeys, from mass communication to relevant digital dialogues. Gathering and integrating available data from often decentralized, non-integrated systems is the starting point in most of our projects. Analyzing what matters to your customers and a clear definition of factors, which generate value for your company, is our starting point to build an impactful customer strategy.
2 - Build Great Customer Experiences and Orchestrated Digital Dialogues
Data, marketing tech and smart execution are undoubtedly crucial for the implementation of the defined strategy. In our experience, this part is often the easier one. However, long-term effectiveness, sustainability and costs are significantly determined by two other factors: organization and digital culture. Particularly to „rewire“ large, fragmented organizations, it is important to define a shared, unambiguous target picture. The best way to implement this is a use case driven approach, for which we focus on the most relevant and valuable customer journeys and experiences
3 - Develop Radical Marketing Tech Set-Ups
Every company has its own DNA that differentiates it from the competition. Every market has its own mechanics and patterns. Both are constantly changing. Continuous test & learn“ optimizes market access and profit tactically. The basis for this is data access and functionalities to translate this into operational activities. For us, this goal is the intermediate step towards a flexible, open marketing tech environment that can also map future requirements. Even these requirements, which we honestly do not yet know today.
4 - Grow Digital Abilities to Execute Transformation
When it comes to digitizing the organization, we no longer talk about change. In many cases, we find classic structures, whether it’s a matter of strategy, planning, processes, mindset or performance management. For us, a capable, internal team of digital experts comes first. We inhouse critical skills and competencies to reduce the lock-in to agencies or external solutions. We help organizations recruit digital leaders to strategically shape the future and enable teams to bring them to life.
5 - Democratize Data and Initiate a KPI-based Decision Culture
We live in a time of exponential data growth. What would it be like if your company had the ability to answer all questions with data? Fundamental to transform this into competitive advantage is the ability to capture, analyze and use data at scale to make better and more effective decisions. Typically, this starts with a data strategy that fits your customers‘ DNA and the definition of a KPI framework, that makes impact measurable. Enabling and encouraging your people to start making data-driven decision is the first step into a new, digital culture and launch pad to achieve a high return on investment from data.
Further together: we create a measurable, sustainable impact for your employees, your teams and your company.
Solutions over problems is our main principle in project work. Pragmatic solutions with maximum customer focus, radical digital set ups, creating clear measurability and empowering the organization enable our clients to redefine the rules of the game in their industry.
Interim management is more than just temporarily covering vacancies or manage special situations. It is also an option to develop teams with intensive coaching, push complex projects ahead or support cultural changes.
In addition to the classic audit of sales and CRM channels, our focus is on the value and scalability of the targets sales and customer strategy, the KPI framework, marketing tech and the organizations ability to execute additional growth initiatives.